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Fleet Forum, a Switzerland-based NGO dedicated to promoting effective road safety measures, set out to develop an engaging mobile application that gamifies positive driving behavior. The goal was to encourage safer driving habits among commercial drivers by integrating rewards and recognition into their everyday driving experiences. This innovative approach aimed not only to boost economic efficiency in commercial transport but also to reduce fatalities associated with these activities.
Since the launch of Driver’s Seat in May 2020, the application has seen widespread adoption among commercial drivers. The app has effectively motivated safer driving practices, contributing to improved economic efficiency and a decrease in transport-related fatalities.
Since Driver’s Seat launched in May 2020, over 2000 commercial drivers have used the app to help improve economic efficiency and decrease fatalities associated with commercial transport activities.
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